Digital Marketing 101 Masterclass

Join our 4-part beginner-friendly workshop to learn SEO, social media, online ads and more — free for CVSO members.

Boost your marketing skills in four fortnightly sessions led by LocalIQ experts. Practical, jargon-free lessons and recordings included — tailored for busy small business owners who want clear, usable steps to grow their online audience.

Ready to boost your marketing? Register your interest below:

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Course Overview

Digital Marketing 101 is a hands-on introduction to online marketing for beginners. Over four fortnightly sessions, LocalIQ experts guide you through practical tactics to boost your online presence — website basics, social media, ads and analytics — with clear steps you can use right away.

Who it's for: Small business owners, sole traders and managers who want to learn practical marketing skills without technical jargon.

Benefit: Walk away with easy-to-follow actions and templates for immediate implementation.

Format: Four 60–90 minute sessions run fortnightly; attend in-person at CVSO Applecross or CVSO Victoria Park, or join via webinar. Recordings provided after each session.

What You'll Learn

SEO & Website Basics

Learn simple steps to make your website search-friendly, claim your Google Business Profile and attract more local visitors.

Social Media Made Simple

Build an engaging presence on Facebook and Instagram, plan a month of posts and use time-saving tools.

Online Ads 101

Get an introduction to Google Ads and Meta ads with low-budget targeting to reach local customers efficiently.

Analytics & Email

Understand basic analytics to see what works and learn easy email techniques to keep customers coming back.

Key Details

Everything you need to know about dates, locations, format, pricing, and hosts at a glance.

Dates

Four fortnightly sessions. Applecross series starts Jan 29, 2026. Victoria Park series starts Feb 3, 2026.

Locations

In-person at CVSO Applecross and CVSO Victoria Park, or join from anywhere via live webinar.

Format

Interactive workshops with Q&A, plus session recordings you can re-watch later.

Pricing

Free for CVSO members.
Public: $35 + GST per session, or $105 + GST for all four sessions (bundle savings).

Hosts

Presented by LocalIQ and proudly supported by CVSO — local experts meeting local business owners.

Register & Ticket Options

Choose the option that suits you: CVSO members register for free. Non-members can purchase a single session ($35 + GST) or the full series ($105 + GST). Select your preferred location in the form and we’ll confirm your place and send payment instructions if needed.

  • Member registration: tick the CVSO member box in the form — no payment required.
  • Public registration: choose single session or full-series; payment is handled securely (Stripe recommended).
  • Express interest: if you’re not ready to pay, use the 'Register Interest' option in the hero form and we’ll follow up.

The hero form captures immediate interest. On completion, members receive a confirmation email. Paid registrants will be directed to a secure checkout to complete payment and then receive confirmation and receipts.

Note on membership verification: Free entry for members is subject to membership verification by CVSO. We may follow up to confirm membership status before finalising a free place.

Hosted & Sponsored By

Learn from LocalIQ’s marketing experts in a workshop supported by your local CVSO community. Trusted, practical and locally focused.

Presented by LocalIQ, proudly supported by CVSO.

Session Schedule

Session 1 — Online presence & SEO

Applecross: Jan 29 • Victoria Park: Feb 3

Audit your website and set up or improve your Google Business Profile so local customers can find you.

Session 2 — Content & SEO basics

Two weeks after Session 1

Learn simple content ideas and keyword basics to attract search traffic without overcomplication.

Session 3 — Social media made simple

Two weeks after Session 2

Plan manageable posts, create a month of content and use free tools to stay consistent.

Session 4 — Ads, email & measurement

Two weeks after Session 3

Intro to low-budget ads, building an email list and tracking the few metrics that matter.

FAQ

Are recordings available?

Yes — all sessions are recorded and shared with attendees after each workshop.

How do CVSO members register for free?

Tick the CVSO member box on the form. We may verify membership before finalising your place.

Can I attend some sessions and not others?

Yes — you may book a single session ($35 + GST) or the full series ($105 + GST). Full-series offers the best value.

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